Xero - SEO with Coveo: Tackling Big Content Challenges from Both Ends

Two years ago Xero embarked upon a large-scale project to update and improve their support experience. They introduced Coveo both for their internal knowledge base and Salesforce Community (Xero Central). To make content more findable and discoverable, Xero approached the challenge from “both ends”: improve the search experience, but also improve content and information architecture to support that experience.

In this retrospective, they will share:
• How content design and information architecture can support your search engine
• Balancing expectations and reality, both within your business and for customers
• The ongoing business of improving relevance
• The impact of adding new sources
• Data decisions – where best to start with a wealth of data