Formica/Wyanoke Group - Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations

Formica/Wyanoke Group - Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations

Discover how Formica and Wyanoke Group are delivering relevant experiences at scale by strategically leveraging data analytics and recommendations.

About this course

This session outlines how both Formica and the Wyanoke Group are delivering relevant experiences at scale to their respective target audiences by strategically leveraging data analytics and recommendations.

Formica, the world’s largest manufacturer of high-pressure laminate, will share how they are using Coveo and data analytics to successfully redirect sales leads, compensate for functionality gaps in their product catalogue, and manage two separate go-to-market models (B2B and B2C) on a global basis. They will also share the recent evolution of their end user experience leveraging Coveo, leading to increased personalization so that customers can self-serve with less effort and their sales team can more effectively scale.

The Wyanoke Group, publishers of healthcare information and education products, will share their method to use Coveo to provide contextual content recommendations on news article pages. Their “recommendation module” is one of the highest clicked items on the article page and is responsible for driving additional pageviews, making content more discoverable, and driving deeper user engagement. A key takeaway will be identifying business drivers and finding innovative solutions to achieve a higher level of market maturity.

Curriculum

  • VIDEO - Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations
  • Coveo Impact 2019 Session: Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations

About this course

This session outlines how both Formica and the Wyanoke Group are delivering relevant experiences at scale to their respective target audiences by strategically leveraging data analytics and recommendations.

Formica, the world’s largest manufacturer of high-pressure laminate, will share how they are using Coveo and data analytics to successfully redirect sales leads, compensate for functionality gaps in their product catalogue, and manage two separate go-to-market models (B2B and B2C) on a global basis. They will also share the recent evolution of their end user experience leveraging Coveo, leading to increased personalization so that customers can self-serve with less effort and their sales team can more effectively scale.

The Wyanoke Group, publishers of healthcare information and education products, will share their method to use Coveo to provide contextual content recommendations on news article pages. Their “recommendation module” is one of the highest clicked items on the article page and is responsible for driving additional pageviews, making content more discoverable, and driving deeper user engagement. A key takeaway will be identifying business drivers and finding innovative solutions to achieve a higher level of market maturity.

Curriculum

  • VIDEO - Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations
  • Coveo Impact 2019 Session: Delivering Relevant Website Experiences by Leveraging Analytics and Recommendations